Google Ads Service in Sydney

The main difference between Google Ads and organic search results is that Google Ads are paid ads displayed at the top and bottom of search engine results pages (SERPs), marked as "Ad." Organic search results, on the other hand, are listings that appear naturally based on their relevance to the search query and are not paid for.

Success in Google Ads campaigns can be measured through various metrics, including click-through rate (CTR), conversion rate, cost per click (CPC), return on investment (ROI), and ad position. By analysing these metrics, you can determine the effectiveness of your ads in driving traffic, generating leads, and achieving your campaign goals. Additionally, tracking conversions, such as purchases, sign-ups, or form submissions, provides insights into the effectiveness of your campaigns in driving desired actions.

The time it takes to see results from a PPC campaign can vary depending on factors such as campaign objectives, industry competitiveness, targeting options, budget, and ads quality. Generally, you may start seeing some initial results, such as clicks and impressions, within the first few days of launching the campaign. However, significant results, such as increased website traffic, leads, or conversions, may take several weeks or months of continuous optimisation and refinement.